2 Simple but Powerful Lessons for Your Business
Our gated community of Puerto Aventuras has a lot of great features … a beautiful white sand beach, beachfront pools, a lagoon with dolphins, great restaurants, pharmacias, and a lot of little “trinket” shops. What we don’t have is a full-blown grocery store.
That’s across the highway and up the road a little from the gate … and it takes a commitment to walk or take a cab since we don’t have a car while we’re here. Luckily, we do have one tiny independently owned grocery store that’s literally stacked in every corner of its roughly 200 square feet of floor space with all kinds of needed items … and some goodies as well.
I’m making cauliflower hummus the other night and I run out of tahini! I also need some blueberries for the morning. So, off I go in my golf cart down to our little store.
When I get there, the owner is carrying in boxes of fresh produce and other supplies. I ask him if he has any blueberries, and he asks me to wait just a minute. He has some in his car. He recognizes me from other trips and he’s happy to bring me back what I need.
As I leave the store, pleased with my purchases, Tom notices the blueberries I just purchased came from Sam’s Club.
And that causes me to pause and consider the business coaching lesson I want to share with you.
Was I upset he was re-selling items he got from Sam’s down the road? No way! I was happy to get what I needed … and, as a business coach, I was impressed with his entrepreneurial spirit!
So, what’s the lesson for you?
Find the unmet need … the problem that hasn’t been solved … and be the easy “go-to” answer to fill that need!
Here’s an ingenious entrepreneur who saw a sweet little community whose population has swelled from under 6000 people to over 23,000 in the last decade. And there’s no larger grocery store conveniently located in the town. What an opportunity!
And that’s exactly what small, technically based start-up companies do! They find the need that large companies aren’t addressing … the customers who are being ignored … and they create a specialized niche market.
So, my question to you is this. “What’s an unmet need of your ideal clients?” Of course, you have to know your target market well enough to be able to identify what those needs are. And if you don’t, you have some research to do! But think of the opportunity.
Lesson #2 …
A very quick story this time … I woke up here one morning totally unable to walk. I couldn’t even get up or down out of a chair by myself! I knew there was no way I could get on the Collectivo bus into Playa del Carmen to see the chiropractor there. The rental car place we’ve used in the past didn’t have a car available. What to do?
I reached out to four or five folks in my community to ask about other car rentals. Within less than 15 minutes, I had the names of two rental companies, one driver, and four chiropractors who practice in our little town … even though I couldn’t find a single one when I searched online!
And, in that same amount of time, my neighbor got me an appointment that morning with his chiropractor who happens to live a short golf cart ride down our street! He was excellent.
I was struck by the power of our network!
It’s the New Year. Who do you need to reach out to? Who could you build or strengthen your relationship with? Who could you make a request of? Who could you help get what they need?
When I first started my business, I was awed by how much people wanted to help me. I discovered it’s hard-wired into human beings to contribute.
I urge you to reach out to your network. Do it genuinely and authentically, with no “agenda.” And once you’ve re-established your connection, don’t be afraid to make a request. You’ll be pleasantly surprised by how people want to help!
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