Communication Skills and Business Success

You know what survey after survey says employers bemoan most about their employees, especially their new hires? They can’t write and they don’t speak very well either. In other words, their communication skills are sorely lacking.

Now, that’s a problem if you’re looking to be influential and upwardly mobile within an organization.

BUT WHAT IF YOU’RE YOUR OWN BOSS, RUNNING YOUR OWN SHOW, AND PROMOTING YOUR OWN SERVICES? HAVING GREAT COMMUNICATION SKILLS BECOMES DOUBLY IMPORTANT.

Is your communication comprehensible? Is it clear and focused? Those are the minimum requirements … and, unfortunately, not that many people meet them. Now, you probably do. But even if your communication IS clear and focused, that’s not enough. Is it compelling? Can it make people think? Can it create a spark and inspire them? Can it move them to action?

Is it powerful … authoritative? Does it have a unique and appealing quality that’s all your own?

THESE ARE IMPORTANT QUESTIONS, BECAUSE IF YOU DON’T POSSESS POWERFUL COMMUNICATION SKILLS, YOU’RE SIMPLY NOT GOING TO BE ABLE TO MAXIMIZE THE NUMBER OF PEOPLE YOU SERVE IN YOUR BUSINESS AND THE AMOUNT OF MONEY YOU’RE ABLE TO MAKE FROM YOUR EFFORTS.

And that would be sad, if not outright tragic, because there are people out there who really need you who may not be finding you. Plus, you can’t be expected to provide the valuable services you provide without being well compensated for your time, effort, and sacrifice.

Where do these communication skills come into play most often? When you’re creating written promotional pieces to market your business, writing newsletters and blogs, composing letters and even emails. And when you’re speaking to people in your target market, whether that’s in groups or one-on-one.

We specialize in helping people develop their presentation skills, which involves both writing and speaking. The writing skills come into play when you’re creating the talk and crafting your promotional materials for the talk and the email you’ll send to the speech organizer, etc. These all have to be impeccably done.

The speaking skills come into play in an obvious way … when you’re standing up in front of people attempting to have an impact on them. It’s a daunting proposition for a lot of people.

But it doesn’t have to be.

WE HELP PEOPLE LEARN TO EXPRESS THEMSELVES AND THEIR IDEAS IN THE MOST COMPELLING AND POWERFUL WAY POSSIBLE … IN A WAY THAT REALLY TRANSFORMS THE WAY THEY APPEAR TO THE OUTSIDE WORLD.

AND THEY HAVE THE RESULTS TO SHOW FOR IT. MORE CLIENTS. MORE MONEY. A GREATER IMPACT ON THE WORLD.

The bottom line is that it pays to develop the most finely-tuned and effective communication skills you possibly can, because the payoff is so huge. You’ll stand out in the crowd. You’ll be able to connect with people at a deeper, more fundamental level. And that means more business and a greater level of satisfaction for you.

And isn’t that what you want … not only to make a living, but to make a real difference in the world?

If so, let’s talk and see how we might be able to help you become as masterful a communicator as you are a service provider … and get your message out to the world

“I’m a financial advisor, and decided to take Denise’s presentation skills training, because I was excited about the possibilities of leveraging my decent natural speaking ability to differentiate myself in a very saturated market.  What I hoped for was step-by-step instructions, a little bit of a plan, and enough vision to take it and run with it.  What I got was SO much more than that!

The very best human experiences don’t just teach you new information, they actually change how you think and who you are.  This was definitely one of those experiences!  I’m sure the results I got are worth 10x what I paid for the course, probably more!”

Hilary Hendershott

MBA, CFP; FINANCIAL ADVISOR, SAN JOSE, CA