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It’s one thing to have a great marketing plan. We can help with that. We guide you to formulate high touch strategies that are a good match for who you are, given your personality, your preferred communication style, and the service you have to offer. But having a plan and implementing it are two very different things.
This action phase is where the rubber meets the road, and it’s really on you to make it happen. The good news is we’re here to support you when you need help. We’ll not only set you up to be successful, we’ll give you a nudge whenever you’re not getting yourself out there often enough and consistently enough. We can help you with everything from writing and editing to any coaching or training you need. And yet, you’re the star of the show. You’re the talent. It’s up to you to make it happen.
So, what’s the problem?
WELL, WHEN IT COMES TO MARKETING MANAGEMENT … THE ACTUAL DAY TO DAY, WEEK TO WEEK PLANNING, SCHEDULING, AND EXECUTION OF YOUR PLAN … IT’S EASY FOR YOU TO MISS THE MARK IN A COUPLE OF IMPORTANT WAYS.
And that’s where something else we provide comes into play … good solid advice. Here are two bits of advice around marketing management we want you to have right here and right now whether or not we ever work with you.
We know you have a plateful of important things you want and need to do in your life and that you’ll always have a variety of things competing for your time and attention. Your marketing efforts can so easily get bumped to the back of the line, because, while it’s extremely important, it may not appear as all that urgent on any given day. And you can probably always find something more fun to do!
But here’s the simple truth. If you want to be successful in bringing in a steady stream of new clients, you can’t afford to put your marketing efforts on the back burner. You can’t “get to them when you find the time.” Because you know when that will be? Never.
You have to schedule your activities and then stick to the schedule. That’s what marketing management is all about … making smart decisions and then managing the roll out of your plan in a systematic and consistent way. You can’t see marketing activities as optional. You have to plan the work and work the plan just as much in this area as you do in delivering your service. We can help you set up that schedule and stick to it.
If marketing management is all about implementing the plan, it just makes sense that you can’t put it off, but you also can’t come up short on the amount time you devote to it and expect gangbuster results.
WE HAVE A RULE OF THUMB. THE AMOUNT OF TIME YOU SPEND MARKETING SHOULD BE MORE OR LESS INVERSELY PROPORTIONAL TO THE NUMBER OF CLIENTS YOU HAVE.
If you have no clients, you should spend nearly all your available work-time marketing. If you have a full practice and you don’t know what you’d do if you had to serve more people right now, you’ll want to spend just enough time on marketing to keep the pipeline full and leave it at that.
Practice half full? Spend 50% of your time on marketing. You get the idea.
IT’S A SIMPLE CONCEPT, AND YET, WE FIND MOST PEOPLE SPEND FAR LESS TIME ON MARKETING THAN IS REALLY NECESSARY TO PRODUCE CONSISTENT AND SATISFYING RESULTS … AND THEN THEY WONDER WHAT WENT WRONG.
It all comes down to this. The most wonderful package of services still has to be packaged attractively and presented widely and repeatedly for all the prospective clients in your target market to see. Otherwise, you’ll likely always serve fewer people than you were meant to serve and make less money than you should be making.
That doesn’t have to happen. That shouldn’t be happening.
We help you help yourself when it comes to the area of marketing management, so you stay on track, making sure you’re devoting the right amount of time … doing the right things in the right way with the right people.
Get that formula right, get out there in person and make those meaningful connections, and the rest is easy!
“I’m truly impressed with the way Denise worked with our small business owners. The changes I saw in their marketing strategies and planning seemed to take place immediately.
They no longer struggled with how to make a plan, who to contact, and what to say. They began to have calls coming in and referrals contacting them about their businesses. This was a profound change for so many of the women! The excitement seemed to just grow and it became more like fun!”
MOUNTAIN MICROENTERPRISE FUND
WOMEN’S BUSINESS CENTER, ASHEVILLE, NC