The Business Breakthrough Assessment

THE FIRST THING A GOOD BUSINESS COACH DOES IS TO GET TO KNOW YOU … WHO YOU ARE, WHERE YOU’VE BEEN, WHERE YOU WANT TO GO IN YOUR BUSINESS, AND WHAT’S BEEN STOPPING YOU FROM GETTING THERE.

There are a lot of factors that contribute to your success … or lack thereof. It can be a real grab bag of things, and, unless we analyze our strengths and weaknesses systematically, we’re likely to miss a number of important elements.

SO, WE CREATED A DIAGNOSTIC TOOL THAT HELPS US, AS YOUR BUSINESS COACH, TO ZERO IN ON THE FACTORS THAT ARE CREATING PROBLEMS AND HOLDING YOU BACK, SO WE KNOW WHAT ISSUES WE NEED TO ADDRESS.

The emphasis here is on marketing, because, guess what? That’s the area where most business people tend to really struggle. It’s not in providing the service. It’s not in running the operational side of the business.

IT’S THE FAILURE TO MARKET THEMSELVES THE RIGHT WAY THAT MAKES OR BREAKS PEOPLE.

Take the assessment and see how well-equipped you are to knock the ball out of the park.

The Business Breakthrough Assessment ©

Instructions: Put a check in the box for each of the statements that’s true for you.

I have a written business plan that includes my mission, vision, goals, and the specific action steps to achieve those goals.

I’m totally committed to my business. I’ve closed the “back door.” I’m in it for keeps.

I don’t have any fear of selling. I’m comfortable asking for the business.

My net income is about what it should be for the effort I’m putting in.

I employ specific, targeted follow-up strategies to regularly stay in touch with potential clients who haven’t yet purchased my products or services.

I’m an excellent speaker. I’m comfortable presenting to intimate groups and large audiences alike.

I have a well-thought-out and effective referral strategy in place.

I can explicitly state what I do, who I do it for, and what the benefits are for them.

I’m confident and believe I’ll be successful. I have no significant doubts or reservations.

I can concisely articulate how I get the results my clients are looking for.

I know how to “attract” what I want. I don’t commonly “push” or try to force things.

My marketing plan emphasizes active, high touch marketing strategies. I don’t hide behind “safe”, but ineffective, passive strategies.

The stress of running a business hasn’t seriously dampened the joy of owning a business.

I have strategic alliances and/or referral partners who consistently send me new business.

I confidently offer my services. I’ve crafted and practiced my “offer” until it’s natural and comfortable for me.

I’ve defined a focused, specific target market and all my marketing efforts are tailored to their needs.

I’ve written a clear and compelling vision for where I want my business to be in 1-2 and 5 years.

I have a tiered pricing strategy that offers options at various price points.

The success of my business is more dependent on my beliefs and attitudes than my actions. I live according to that premise.

Strategic alliances and joint ventures represent critical aspects of my marketing efforts.

I never work with clients who aren’t right for me or negotiate fees out of fear, scarcity, or lack.

I’m well-organized. I have detailed systems and structures in place for all aspects of business operations.

I routinely offer potential clients a complimentary consultation or a sampling of my services as a marketing tool.

I know the seven major objections people offer and I’m comfortable responding to each of them.

The Scoring Key:

21-24 What a great score! The challenge now is to optimize your resources and leverage your time to achieve maximum impact.

16-20 You’re doing well. Could a business coach help you move your business to the next level?

11-15 You’re doing okay, but there’s something missing. A business coach can help you discover, in more detail, what that is and how to supply it.

6-10 You’ve got some work to do. A business coach can offer the expertise you need to close the gap more quickly.

0-5 Don’t despair. If you’re just starting out, you’re not likely to score that high. The key is to get help early in the game.

 

“I’ve been coaching for over ten years and been to many professional development programs. In terms of helpful, practical advice on how to market yourself and really build your business, Denise was far and away the best! She is professional, funny, and very knowledgeable. Even as an experienced, seasoned coach with a healthy practice, I got a lot out of what she had to offer.“

Ann Betz, CPCC PCC

INTERNATIONAL SPEAKER & TRAINER, SANTE FE, NEW MEXICO