The Secret to a Successful Sales Strategy

A lot of business owners cringe at the very thought of having to go out and “sell” their services.

Why is that?

IF PROSPECTIVE CLIENTS WANT AND NEED WHAT YOU HAVE TO OFFER …
IF YOU’RE OFFERING IT AT A REASONABLE PRICE AND YOU CAN GET THEM THE RESULTS THEY’RE LOOKING FOR, WHAT’S THE PROBLEM WITH PRESENTING THEM WITH THE OPPORTUNITY TO WORK WITH YOU?

The problem is one of image. Too many people equate “selling” with having to talk people into doing something … maybe even con them into doing something. Such is the reputation of the “salesman” as manipulator. And the thinking goes like this. “If the key to implementing a successful sales strategy is learning to become a master manipulator, I don’t want any part of it. I’d rather dig ditches for a living if that’s what it takes to build a business.”

It’s no wonder so many good people with a lot to offer shy away from “sales” and suffer as a result. But here’s the thing.

IT’S COMPLETELY UNTRUE.

You don’t have to talk people into doing things to be successful at sales. You don’t have to be slick or resort to trickery.

You just have to serve people as you, yourself, would want to be served … to have their best interests at heart as you help them reach a decision on what’s best for them, regardless of what that decision is. It could be “No thanks,” and that’s okay.

IN FACT, WHEN PROSPECTIVE CLIENTS REALIZE THEY’RE TRULY FREE TO DECIDE, THAT YOU’RE JUST THERE TO HELP FACILITATE THE DECISION-MAKING PROCESS IN ANY WAY YOU CAN AND NEVER PRESSURE THEM, THEY’RE FAR MORE LIKELY TO SEE WHAT YOU HAVE TO OFFER AS AN ATTRACTIVE OPTION.

This kind of service mentality is the keystone to any successful sales strategy.

Any sales consultant who tells you the key to sales is learning to “overcome” objections … to never take no for an answer … isn’t serving you.

Win-win outcomes are what you’re looking for … always. Others … too many others … may seek to win at the expense of their clients, and they may do okay financially, at least in the short run. But that’s not a sound long-term sales strategy, and it certainly isn’t one that allows you to sleep easy at night.

Can you be a facilitator? Can you help people discover what’s best for them? Of course you can. And so, you can be great at sales. There’s no need to ever be a manipulator.

But what does being of service really mean? How does the service mindset manifest itself in terms of your overall sales strategy and your behaviors on a daily basis when you’re interacting with prospects?

In many cases, the answer is obvious. In many others, not so much. And that’s where we come in. We help you understand what it takes to sell by serving.

IT’S NOT ENOUGH JUST TO HAVE THE RIGHT MINDSET, BECAUSE THERE’S AN URGE IN ALL OF US, REGARDLESS OF HOW MUCH WE DON’T WANT TO CONSCIOUSLY PUSH OUR AGENDA, TO WANT TO COUNTER PEOPLE’S OBJECTIONS AND PERSUADE THEM TO DO WHAT WE THINK IS IN THEIR BEST INTERESTS.

We help you actually shed some old behaviors while learning how to behave in new ways that may even seem counterintuitive at times, given how we’ve been conditioned to think about sales. Like asking more than telling and listening more than talking. But that’s what it takes.

And isn’t that what you want? A way to bring in clients that feels good, and clean, and wholesome … and effective … vs. having to scheme your way to results?

If so, please contact us and let us help you devise a sales strategy that’s not only proven to work and a whole lot easier to implement, but one you can feel really good about. We promise to serve you and always have your best interests at heart!

 

“Investing in Denise as my coach has made a significant difference in my business and to my professional growth as a coach.  We took a hard look at my business practices, and because of the changes she suggested, I’ve seen a 60% increase in revenue! My focus is clearer, my time is more productive, and I have a coach that instills confidence in me … making sure I reach my potential.”

Lori Burton-Cluxton

LIFE TRANSITIONS & CERTIFIED DIVORCE COACH, MASON, OH