OUR BLOG

“They tell us not to give away too much.  Honey, you just gave away the farm.”  That’s a verbatim quote from a woman who’d just heard my talk on marketing to a group in Minnesota a few years back.  Guilty as charged!   As a business coach, I was doing exactly what many business experts warned them NOT to do. 

I’ve been working with business owners for 20 years, helping them streamline their processes and procedures, so they bring in more clients and continue to serve existing ones to the best of their ability. It’s my job as a business coach to see the things my clients may not be seeing.

And what I’m seeing quite often is entrepreneurs who aren’t making it easy to hire them … or not as easy as it could be. They unwittingly put up barriers or roadblocks.

Let’s look at what some of those might be.

I’m a business coach, so when a highly successful CEO tells me the biggest lesson he’s learned as a leader, I’m tuned in and listening. 

And maybe it’s just serendipity … or maybe it’s the Universe sending me a message I need to hear … but it’s a theme that’s been smacking me upside the head multiple times in the last couple of months. 

It’s a New Year.  Great, but … so what?   New beginnings … resolutions … yada yada yada.  I promise this letter isn’t more of that.

It’s about cutting loose the albatross around your neck.  And the start of a new year is a great time to unload that baggage.

Let me tell you a short story that highlights the point I want to make.

Let me tell you about the first most important step you need to take as you’re starting your business … and every year thereafter. In nearly 20 years as a business coach, it’s the step I see most of my business owners wanting to skip!

But first, I want to tell you a quick story that illustrates why you don’t want to omit this step! Bear with me …

Simple is good. Simple and powerful is even better. As a business coach, I look for the simplest possible ways to help clients implement the kinds of changes / improvements they want to make.

Well, there’s an extremely simple, highly systematic way of analyzing where you are and what you can do to improve your operations that’ll blow the doors off your performance.

As a business coach with a thriving practice, I can’t possibly do everything that needs to be done in my practice … not if I want to have any kind of life!  It’s one of the things I teach … the top 3 things you need to focus on in your business.

If you’ve been reading these messages for a while, you know I’ve been looking for new team members for several key positions.

Well, I took the leap and hired a Virtual Assistant, something I’ve been resisting for some time, because I prefer a personal assistant working in my office.  The reality is there are things that a VA can’t do … or can’t do easily … from afar.  But I decided having help on 75% of the admin stuff is a lot better than nothing!

The other day, I was working with my VA and I had a major realization … one that could impact your business. 

Here’s a story from my past that directly relates to your business today.

Years ago, I was selected to be the first Executive Director of Spartanburg Community Events, a non-profit created by the City to produce and manage their festival and events. There were two major events, and they were previously managed by different divisions within City Hall.

A big part of my role was to bring in corporate funding through selling sponsorships. I had no previous experience, but I knew I was smart and gutsy and could learn!

So, I did just that … talking with folks who had experience in fundraising and creating packages of different areas of the festival that could be “sold” to a sponsor. That involved designing a professional portfolio of articles, news clippings, and photographs I could present to potential corporate partners

It took some time to pull all this together. One of my Board members, who had previously produced one of the events and clearly had a strong stake in it, accused me of not doing my job and brought this to the attention of the whole Board.

I absolutely love being a business coach … and I have to tell ya, it ain’t gettin’ any easier to do my job. Why? Because I’ve lost so many critical elements of my support team!

When the world shut down last year, I had to do without my cleaning folks for the time being. In the interim, they went out of business.

I lost my in-office administrative support person, because he didn’t have the ability to work virtually. I was blessed to have my former assistant step in electronically … that is until things opened up in NC and his massage business took off!

My graphic and web designer wants to be home more with her toddler. I completely understand, but that means she’s no longer available. She not only served me, but my clients as well.

And then, two weeks ago my Speaking and Tour Manager died unexpectedly. I lost my friend, my buddy. But I also lost another vital leg of support … the one support person most critical to the success of my business.

How is my business going to recover from this? You don’t just go out and find someone who has the personality and skills to book your speaking engagements. It takes a certain package of gifts and a lot of time in training.

So, now what?

In life, we’re often faced with situations where we simply need to do what we need to do. As a life coach, I talk with people a lot about what they want out of life … their dreams and aspirations. But I also help folks cope with the curveballs life throws at them … many of which are things they don’t have that much control over.

It might be a case of parents having to care for an autistic child.

It might be family members or friends having to take care of someone who’s sick, injured or simply in a bad place.

It might be kids … who are often becoming seniors themselves … finding themselves in a situation where they need to care for an aging parent or relative.

The reason I’m focusing here on caregiving will become obvious as we make our way down the page.