As a business coach who focuses primarily on marketing, I help service providers create a positive impression of themselves and what they can provide for folks as they reach out to people in their target markets.
But it’s important to understand that when you “reach out and touch” folks in your target market, those touches can be superficial and fleeting or they can be more profoundly affecting and enduring.
There are lots of ways to create a positive impression, but only some create a lasting impression. Others create a flash in the pan that vanishes like a wispy cloud on a windy day … like a social media post or an email blast.
Nothing wrong with those. They just don’t typically resonate beyond the moment. Why is that important?
Well, first of all, there’s the depth of the connection. But there’s more. What if you get the chance to introduce yourself to folks in your target market and they either don’t need you at the moment or they aren’t quite ready to move forward at that time for whatever reason?
If the impression you create isn’t strong and lasting, they aren’t gonna remember you when they do need you and are ready.
So, guess which encounters create more deeply affecting, longer lasting impressions?