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As a business coach with a thriving practice, I can’t possibly do everything that needs to be done in my practice … not if I want to have any kind of life!  It’s one of the things I teach … the top 3 things you need to focus on in your business.

If you’ve been reading these messages for a while, you know I’ve been looking for new team members for several key positions.

Well, I took the leap and hired a Virtual Assistant, something I’ve been resisting for some time, because I prefer a personal assistant working in my office.  The reality is there are things that a VA can’t do … or can’t do easily … from afar.  But I decided having help on 75% of the admin stuff is a lot better than nothing!

The other day, I was working with my VA and I had a major realization … one that could impact your business. 

Here’s a story from my past that directly relates to your business today.

Years ago, I was selected to be the first Executive Director of Spartanburg Community Events, a non-profit created by the City to produce and manage their festival and events. There were two major events, and they were previously managed by different divisions within City Hall.

A big part of my role was to bring in corporate funding through selling sponsorships. I had no previous experience, but I knew I was smart and gutsy and could learn!

So, I did just that … talking with folks who had experience in fundraising and creating packages of different areas of the festival that could be “sold” to a sponsor. That involved designing a professional portfolio of articles, news clippings, and photographs I could present to potential corporate partners

It took some time to pull all this together. One of my Board members, who had previously produced one of the events and clearly had a strong stake in it, accused me of not doing my job and brought this to the attention of the whole Board.

I absolutely love being a business coach … and I have to tell ya, it ain’t gettin’ any easier to do my job. Why? Because I’ve lost so many critical elements of my support team!

When the world shut down last year, I had to do without my cleaning folks for the time being. In the interim, they went out of business.

I lost my in-office administrative support person, because he didn’t have the ability to work virtually. I was blessed to have my former assistant step in electronically … that is until things opened up in NC and his massage business took off!

My graphic and web designer wants to be home more with her toddler. I completely understand, but that means she’s no longer available. She not only served me, but my clients as well.

And then, two weeks ago my Speaking and Tour Manager died unexpectedly. I lost my friend, my buddy. But I also lost another vital leg of support … the one support person most critical to the success of my business.

How is my business going to recover from this? You don’t just go out and find someone who has the personality and skills to book your speaking engagements. It takes a certain package of gifts and a lot of time in training.

So, now what?

In life, we’re often faced with situations where we simply need to do what we need to do. As a life coach, I talk with people a lot about what they want out of life … their dreams and aspirations. But I also help folks cope with the curveballs life throws at them … many of which are things they don’t have that much control over.

It might be a case of parents having to care for an autistic child.

It might be family members or friends having to take care of someone who’s sick, injured or simply in a bad place.

It might be kids … who are often becoming seniors themselves … finding themselves in a situation where they need to care for an aging parent or relative.

The reason I’m focusing here on caregiving will become obvious as we make our way down the page.

As a business coach with a specialty in speaking, I often help my clients with the talks and presentations they do to get clients and build their businesses. Recently, while editing a speech with a client, I came across this quote. I love it.

“Is your life filled with work, or is your work filled with life?”

(Sam Harris; Ideaspotting)

It got me thinking about those of us who own our own businesses and how, for most, there was an idea, a product, or a service we were really inspired to offer.

Now, here’s the question I want to pose for your serious consideration.

Do you still love what you do … are you still energized and inspired by what you’re offering?

All of it?

I think sometimes people believe that just because you’re a life coach … or a business coach for that matter … you’re possessed of some kind of innate wisdom and insight.

Ha! Would that it were so. While it may be true for some, I had to learn everything through trial and error, often the hard way … and it seems there are times I have to learn the same lesson with a different twist before I “get it.”

Here’s a recent case in point.

I’m about to give you an action you can take that can absolutely transform the results you get in your business. But I warn you, it sounds so simple, it’s easy to think it can’t possibly be that big a deal.

It’s easy to think there’s no way it could be a make-it-or-break-it factor when it comes to the success of your business … but it is.

If you’re a professional, offering services to the public, you want your clients to think of you as a “trusted provider” … someone they know will take care of them and look out for their best interests.

Fact is, it often takes a long time to build that level of trust, comfort, and security.

And it can be lost in an instant.

There are certain things in life you can never really explain. One of the more mysterious is personal chemistry.

What is it that instantly connects you vibrationally to one person while keeping you hopelessly out of sync with another? I dunno. All I can tell you is this. When it comes to hiring people for your business, it pays to hire people you really click with … people who really “get” you, your mission, your way of doing things.

But how do you know?

Sure, they have to be able to do the job, but people tend to really overvalue credentials and undervalue the importance of someone’s personality, style, and way of being in the world … the more subjective stuff … the stuff your rely on your intuition to clue you into.

What got me thinking about all this was my cleaning lady.

It can be really hard when you’re starting a business. You have to learn all kinds of new stuff. And, you don’t even know what you don’t know. It can be overwhelming.

You may feel reasonably confident in your ability to provide quality professional services, but what about the running-the-business side of things? Are you an expert in operations, management, and logistics? Few of us are.

So, you could wrack your brain and try to come up with a list of what you need to do. But you might miss something important.

Or you could just use the Business Start-up Checklist we’ve created to help you manage the process.