You Can Sell More the Easy, Genuine and Painless Way

I had an experience recently that made me appreciate something more deeply than ever before. And, as a business coach who helps people bring in new business, I wanted to share the story with you. I think it teaches an important lesson.
But first …
True or false:
Being successful at selling your services is all about becoming skillful at persuasion. You have to promote the benefits of working with you to prospective clients and get them to want what you’re offering.