I’ve been a full-time business coach and life coach for 18 years now and I get to see some of the biggest mistakes people make in their sales and marketing efforts.
Here’s something that’s been bugging me lately … the common use of two “dirty” words in marketing. I’ve had several clients use them with me recently, which motivated me to go on a bit of a rant here.
Please note, I’m not talking about just avoiding these words in your speaking. The use of these words does nothing less than reveal how you conceive of the sales interaction!
If you’re using them, I’d like to see you engage in a mindset change where you completely transform how you conceive of sales. It’ll greatly enhance the results you produce.
So what do you think the dirty words are? Take a guess!