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Don’t make this critical mistake. You’ll regret it in the fall.

To everything there is a season … and a time to every purpose under heaven.

It’s funny, we all know this bible verse from Ecclesiastes, because of a pop song.  But I’m thinking of it now in the heat of July, because it definitely relates to your business.

It’s summer … time to take some time off and have some fun, right?

Absolutely … but for how long?  That’s the question.  I see clients who really hurt themselves by really throttling back in the summer for an extended period of time.

So, what’s wrong with that?  Well, business has seasons just like farming has seasons and different sports have seasons.

Fall … starting when kids go back to school … is a time when people are back in the saddle and ready to concentrate on work … concentrate on business.  They’re ready to talk with you and entertain new ideas.  And how ya gonna be ready for that harvest season if you didn’t do any planting in the late spring or summer?

Summer is the time to do your strategic planning and prep for fall. Do you know what networking events you want to attend and who you want to meet with one-on-one?  If you’re thinking of speaking in early 2025, are you strategically organized to do that?  If you’re planning an online campaign in September, are you getting things ready to run on autopilot?

In other words, are you ready to hit the ground running in September or are you thinking you’ll think about that then?

In contrast, do people want to talk with you and take on new things at Thanksgiving and Christmas time?


The first part of the new year is a whole different story.  That’s a time people take on new challenges and resolve to go bigger and better in their lives and  businesses.

Likewise, people see September as the time to get back to work and concentrate on what matters most to them.  Playtime is over.

So, if you aren’t geared up and ready to meet that naturally occurring seasonal demand, you’ve kinda missed the boat.

The bottom line here is that not all parts of the year are equal.  There’s a time to sow and a time to reap, and if you get the timing wrong, it doesn’t work anymore than planting peas in November or playing baseball in January.

To everything … including business … there is a season and a time for every purpose.

When you get the timing right, you build and maintain momentum.  When you don’t, you don’t.    

So, by all means, have fun this summer.  Just remember that September isn’t that far away.

The time to start thinking and planning strategy is now.

Best Wishes,



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Meet Denise: Denise Hedges is a Business Development Coach and Speaker Coach for small business owners who want to be more comfortable, confident, and successful with their sales and marketing efforts. She specializes in helping them use speaking as a way to dramatically improve their results!