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Let’s say it’s the middle of the night. An alarm bell rings out, the lights come on, and you’re jostled awake.

Would you be able to deliver your elevator speech in a completely natural and compelling way that flows out of you as easily as you can recite your own name, address, and phone number?

Can a service provider who’s less expensive do just as good a job … or a
better job … than one who’s pricier?

Of course.

But let me relate a story that serves as a cautionary tale to you as a
service provider.

As a life coach, I’m always looking for those messages and distinctions that make our lives easier and more fulfilling. That said, as a business coach, I absolutely detest when I see headlines that promise the world, promises like … Make 6-Figures In 6 Weeks With Our One-of-a-Kind Program! So why would I make such a huge promise in the headline of this newsletter? The one true answer. Really?

Here’s why. Because after months of experimenting, I’ve found it to be a sure-fire panacea for dealing with things you don’t like in your world, but either can’t change or you’re gonna have to do a lot of heavy lifting to change.

I think sometimes people believe that just because you’re a life coach … or a business coach for that matter … you’re possessed of some kind of innate wisdom and insight.

Ha! Would that it were so. While it may be true for some, I had to learn everything through trial and error, often the hard way … and it seems there are times I have to learn the same lesson with a different twist before I “get it.”

Here’s a recent case in point.

I ask a lot of provocative questions in my role as a life coach, but this one is pretty unusual, even for me.

They put pilots in a flight simulator and confront them with extremely challenging and often life-threatening challenges.

Are they doing it to torture the pilots … to make them sweat and suffer as they scramble to determine the appropriate corrective actions to take?

Of course not.

So, what’s the purpose?

I’ve been a full-time business coach and life coach for 18 years now and I get to see some of the biggest mistakes people make in their sales and marketing efforts.

Here’s something that’s been bugging me lately … the common use of two “dirty” words in marketing. I’ve had several clients use them with me recently, which motivated me to go on a bit of a rant here.

Please note, I’m not talking about just avoiding these words in your speaking. The use of these words does nothing less than reveal how you conceive of the sales interaction!

If you’re using them, I’d like to see you engage in a mindset change where you completely transform how you conceive of sales. It’ll greatly enhance the results you produce.

So what do you think the dirty words are?  Take a guess!

Beauty is everywhere. It surrounds us … the beauty of nature and the beauty of things man-made. As a life coach, I’m always encouraging my clients to pay attention to the beautiful and wonderous world around them.

But do I, myself, take a lot of things for granted that are right in front of me?

Absolutely. We all do, even those who practice mindfulness very diligently. What’s familiar fades into the background, even when it’s mindblowingly awesome, like Niagara Falls or the sparkle in a baby’s eyes.

Case in point: Look at this picture. The subject is nothing short of an objet d’art.

I’m a business coach. You might not think intuition plays that big a role in what I do, but it does. Likewise, you might think there’s not much room for intuition in the practice of medicine, at least not these days.

I recently discovered that’s not always the case.

There’s a book I’d recommend to everyone out there … Happy For No Reason by Marci Shimoff. It’s chock full of life coaching lessons that inform every aspect of our lives.

I was re-reading it recently as part of my morning practice and came across this story that really touched my heart and made me cry.

Let that be fair warning.

It doesn’t get any sweeter, heartwarming or tear-jerking than this.

What do you do when the situation you’re in as a business owner isn’t working … but you can’t clearly see a way to create something that does work? My former partner, friend, and business coach extraordinaire, Barbara Mencer, published a newsletter last month that got me musing on the subject.

I want to expand on what she said with a real life example I hope will give you the inspiration to move forward in the face of uncertainty.