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The Top 10 Mistakes Speakers Make That Undermine Their Message and Ruin Their Results!
Your speaking materials convey the first impression of you to a meeting organizer, who will make judgments about your professionalism and polish as a speaker based on the quality of your written materials.
They need to be both engaging and flawless … to set you apart from the hundreds of speakers that want to present to their group.
How do you write a promotional description using marketing language that really connects and compels the reader to take action?
Do you understand the intricacies – both written and graphic – of what goes into a speaker one-sheet, so it stands out from the rest?
AND WHAT ABOUT YOUR PRESENTATION ITSELF? WHAT YOU PRESENT AND HOW YOU PRESENT IT IS CRITICAL TO YOUR SUCCESS IN BRINGING IN BUSINESS!
WE UNDERSTAND WHAT MEETING ORGANIZERS ARE LOOKING FOR AND CAN POSITION YOU IN THE BEST POSSIBLE LIGHT.
“You know how supported you feel when someone intuitively understands the content and message you want to deliver in a speech when you can’t seem to formulate the words you need? How relieved you feel to finally have someone who comes along with laser focus and encourages you in surprising ways? That is exactly how I feel with Tom Waldenfels, as my speech editor—supported, encouraged and focused. If you have the chance to work with him, take it! He has the ability to polish a diamond and make it sparkle!”
Carol Erb
MARRIAGE & FAMILY THERAPIST, BEAUFORT, SC
Writing & EditingA good speech starts with a clear and compelling written message. Sounds simple, huh?
Actually, it’s not as simple as it sounds.
So many of the people we work with have great ideas, but they fail to capture the essence of their messages cleanly, concisely, coherently, and powerfully. And from a style perspective, they don’t write in a conversational manner. It comes across sounding plodding and sometimes academic. Boring! The energy just isn’t there.
Speaker’s One-SheetYour Speaker’s One-Sheet positions you as an expert. It needs to reflect your distinctive style and highlight all the compelling reasons why people would want you to speak to their organization. It’s the most important marketing piece you need as a professional speaker.
