OUR BLOG

As a business coach, my primary responsibility is to help people succeed … not only to reach their goals, but to attain that level of personal satisfaction and meaning that comes from fulfilling their mission.

In this series of articles, we’re exploring the qualities and attributes that set you apart as a small business owner … the ones you absolutely must have … or develop … if you want to succeed in business!

We’ve looked at the importance of having rigor and grit.

The third key I want to talk about is knowing where to focus your energies.

In my fifteen years as a business coach, working with thousands of small business owners on their business development and marketing strategy, I’ve seen it all.

From businesses that continue to grow and thrive year in and year out, all the way to businesses that never seem to get off the ground!

So what makes the difference?

I just did a major program launch online. It involved a lot of writing, editing, and graphic design. Lots of logistics and technology. Lots of partnering. And I worked with a couple of coaches on the best way to go about everything. It wasn’t cheap to do this.

Here’s some basic advice that transcends the stuff of marketing strategies and gets to the very heart of what will make you as successful as you can imagine yourself being.

Start the clock.

Sure, you have to be good at what you do, but that alone is unlikely to make the big difference.

You were hoping things would work out the way you wanted them to … the way you’d pictured them working out. But they didn’t. And now you’re disappointed. You’re discouraged. We all go through that experience. It’s part of being human.

So, what’s the problem? That you allowed yourself to have high hopes in the first place? Absolutely not. Abundant life isn’t possible without abundant hope.

And yet, many people react to that feeling of disappointment and discouragement so strongly that they swear they’ll never put themselves in a position to be “hurt again.” They resolve to never love again, never put themselves at risk for financial loss again, never leave themselves vulnerable to rejection in their work ever again.

MasterMind groups have been around for more than 75 years, since Napoleon Hill popularized the concept in his book, Think and Grow Rich!

You might ask … Why would a billionaire like Andrew Carnegie need a MasterMind group? In his words: