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The Testimonial

thankyouWhat makes us do what we do?

We need to make a living, sure, but there are any number of ways to do that.

Beyond making money, why do you do what you do? Why did you choose the profession you chose … or the one you’re considering getting into?

The following email from a former client tells you everything you’d ever want to know about why I got into coaching. I wanted to share it with you, because it makes me happy … and because it can help you serve more of the people you want to serve.


Dear Denise –

I love reading your newsletter and just had to let you know that your coaching really did help me. It seems that I have a pattern of “saving up my changes” – having everything line up before the big changes show up. I stumbled around for months, and then … in the past year: 

I’ve found a fabulous partner and we live together in the middle of a state park filled with redwood trees and he’s building us a new home.

My website business is going really well. I took your advice to heart and just kept networking until I got used to it, and now I enjoy it! I’m not stumbling over my elevator speech, I feel more confident about who I am and what I do, and I have defined a wonderful niche that sounds small but is actually huge: Affordable websites for technology-challenged entrepreneurs. 

So, this is an “official” thank you note! I am writing this from my office, from which I can see the edge of our hot tub, my overflowing garden, several acres of meadows, lots of critters, redwoods in the distance, and the ocean just beyond that. I have more than I could ever have dreamed possible. And YOU were a big part of all of this manifestation. 

I know I was a challenge to coach, because the changes don’t show up quickly, but when they do, well, it’s like winning God’s lottery!

I hope your business is bringing you all that you hope for and more, and that you are happy beyond your wildest dreams.  


Patricia Major
Small World Web Services, Aptos, CA

To know you’ve really helped somebody … let me tell ya, there’s no better payoff than that. It makes everything worth it. 

But I wanted to share this letter with you for another reason … so you can serve more people and create more great results, doing what you love to do. How so? Well, answer this question:

Why would someone choose you as a service provider?

Maybe they know you and the good work you do.

That’s great, but what if they don’t? If you’re effectively a stranger to them, what would make them feel comfortable and confident enough to hire you?

I’d suggest there are two main things that boost comfort level and confidence enough for someone to make a hiring decision:

  • The prospective client is able to get to know you, trust you, and gain an appreciation for what you can do for them through personal interaction of some sort.
  • They’re able to see how others with similar wants and needs have gotten good results from working with you.

And how would they be able to see that? Via testimonials.

When you hear a compelling, heartfelt testimonial, your mind just naturally says, “If it worked for them, maybe it could work for me.”

That’s why it’s so important to save the great notes and emails you get and show them to prospective clients, so that these new folks can see just what’s possible for them.

When someone acknowledges you in this way, by thanking you and saying, “See what you’ve done to help me,” it’s the greatest gift they can give you. Think about how nice that is. And when you do pass it on, the positive energy just keeps on flowing. It’s a beautiful thing.

And that is what your work is supposed to be about and what your business exists to do.

So, don’t be shy and keep those cards and letters to yourself. Show them to the world! And keep the energy flowing.

Best wishes,


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Meet Denise: Denise Hedges is a Business Development Coach and Speaker Coach for small business owners who want to be more comfortable, confident, and successful with their sales and marketing efforts. She specializes in helping them use speaking as a way to dramatically improve their results!