Writing & Editing

A good speech starts with a clear and compelling written message.  Sounds simple, huh?

Actually, it’s not as simple as it sounds.

So many of the people we work with have great ideas, but they fail to capture the essence of their messages cleanly, concisely, coherently, and powerfully.  And from a style perspective, they don’t write in a conversational manner.  It comes across sounding plodding and sometimes academic.  Boring!  The energy just isn’t there.

What’s more, they don’t have clear segues from idea to idea, leaving audience members lost and confused.  And their “offers” are too timid, which betrays their discomfort with the sales process.

No, it’s not so easy … not so simple.  Like anything else, getting really good at something, like writing and editing, takes a lifetime of practice.  You can’t expect to be great at it right out of the gate.  Sometimes, you need a little help.

Sure, you have to have a well-written speech if you want to deliver a bang-up presentation, but what about your promotional materials?  We could all use another set of eyes on those to make sure they’re well written, directly on point, and as persuasive as they can be.

MEETING PLANNERS AND PROGRAM CHAIRS ARE INUNDATED WITH REQUESTS FROM POTENTIAL SPEAKERS!
YOUR MATERIALS HAVE TO STAND OUT.
THEY DON’T NEED TO BE GOOD.
THEY NEED TO BE EXCEPTIONAL! 
IT’S LIKE YOUR RESUME.  IT’S THEIR FIRST IMPRESSION OF YOU, AND IT HAS TO CONVEY YOUR PROFESSIONALISM AND POLISH.

A good promotional announcement for a presentation or talk needs to be written in what we call “marketing speak.”  It’s like writing good advertising copy.  Not everybody has that skill.  We do.  We know what they’re looking for.

We can write or edit your promotional announcements, e-mail communications, bio, speaker’s one-sheet … everything you need to get booked.  We can also craft your speeches, presentations, and offers so they “sing” …  so you can make that deep connection with your audience.

BECAUSE IT’S THAT DEEP CONNECTION AND SERIOUS VALUE YOU’RE GIVING THEM THAT MAKES THEM WANT MORE OF YOU!
AND THAT’S THE KEY TO ATTRACTING LOTS AND LOTS OF NEW CLIENTS.

“Tom Waldenfels is a great editor.

He’s encouraging and his feedback is clear, honest, and shared in a caring, helpful way, so you feel good, and you know exactly where you need to improve.

He’s really good at taking your presentation material and editing it so that it’s smoother and so that it all ‘hangs together’ in a way that reaches and connects. He’s an excellent writer and editor.”

Suzie Price

CONSULTANT & COACH, ATLANTA, GA