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For many folks in business, 2024 was a tough year.  People seemed hesitant to spend money and commit to goods and services they needed and wanted.

But the calendar changes and the seasons move on.  And the start of the New Year is often filled with promise.

Everything has its season … and so does your business.

This year, I’m feeling an optimism in the world I haven’t felt in a while.  I hear it in my client’s voices.  And I’m seeing it in my number of new clients.

Since the beginning of December, I have closed 8 new clients … three new leaders from a corporate client, three new business owners from a training program I led in December, one referral, and one person who heard me speak back in July and is now ready to commit.

Thank goodness I had room to accommodate these folks.

How did I have spots for them?  Again, it’s a seasonal thing.  Like every other year, some folks are bound to take a pause or complete their coaching in November or December.   It’s one of the typical trends I’ve seen over the last 20 years.  So, I don’t worry about it.  In fact, it just means I have more time to play on the beach while we’re in Mexico!

I’m grateful to have had many good starts to the year, but these results are unprecedented.

So, what does that have to do with you?

I mention all this because I want you to sit up and pay attention.  There are critical times to be out there, big, bold, and visible in business … and this is one of them!

You’ve had your holiday break, and I hope you got some rest and rejuvenation.  Now, don’t get lulled into complacency.

Get out there and attend that networking group you’ve been meaning to check out.  Join a new group or take on a leadership position within it.  Start your list of 25 people you want to connect with more fully and make five calls this week!  Pick up the phone and call the groups you’d like to speak to.  And sure, send out that post or publish that article, so you have some traction online too.

Don’t use January to formulate a plan.  Use this time when the future looks brighter to folks economically to make your mark.  Put your stamp on it.

Just get out there and do it!  The time is ripe.

Best Wishes,

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Meet Denise: Denise Hedges is a Business Development Coach and Speaker Coach for small business owners who want to be more comfortable, confident, and successful with their sales and marketing efforts. She specializes in helping them use speaking as a way to dramatically improve their results

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