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With 20+ years as a business coach and a lot of personal experience, I can tell you that if you do the following three things that don’t even really relate to each other, you’ll save yourself a lot of heartache and a bunch of money.

One … Whenever you estimate a job, calculate how much time it’ll take you …  then multiply it by 1.5.  At least 1.5

Things almost always take longer than you expect, and it hurts to sell yourself short.  We all learn this one the hard way.

Two …  When you’re figuring out how much capital you need to start up and continue operating your business without experiencing a crisis if unexpected stuff happens … like, I don’t know, a pandemic or a hurricane … double what you think you need.  At least double.

Three … Whenever you have a presentation / speech / talk to give, come up with prepared material that’s 1/3^rd shorter than the amount of time you have to speak. 

Why?  Two reasons.

Your time often gets cut short, and this way you won’t have to scramble, or at least scramble as much, to cut back on your material and still deliver a value-filled message.

You allow plenty of time for Q&A. That’s the time when you know for sure you’re directly addressing your audience’s needs and concerns.  And most experts really shine when answering questions, because they can get into the nuances and subtleties of the subject matter, which demonstrates deep knowledge and experience.

Short and sweet this month.

We’re moving this week … but still wanted to sprinkle some wisdom your way!

Hope it helps.

Best Wishes,

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Meet Denise: Denise Hedges is a Business Development Coach and Speaker Coach for small business owners who want to be more comfortable, confident, and successful with their sales and marketing efforts. She specializes in helping them use speaking as a way to dramatically improve their results

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