OUR BLOG

We give everyone trying to market their professional services businesses the same essential message.

The key to success in marketing a personal service is making direct, in-person contact with the people who need you … lots of them.

You can accomplish this in three ways … speaking to groups, which is the most powerful strategy by far … forming strategic alliances with referral partners … and networking with your target market.

You should spend 80% of your time focused on one or two of these “high-touch” strategies.

That’s a message we repeat over and over again, because that’s what pays off in direct results more quickly and bountifully than any other approach.

But why? Why does it pay off?

What happens when all of a sudden you’re facing the possibility of receiving a life-threatening diagnosis?

And what the heck does this have to do with your business?

Everything. Read on.

How many times have you heard somebody say, “Social media is the way to build a business?”

And how many times have you said to yourself, “But I don’t want to do it! I don’t like it. I don’t really understand it. I don’t have the time to learn all the ins and outs. It seems to suck up so much time and I’m not even sure it really works!”

That’s a good question.

Does it work?

Can you really attract new clients by sending out Tweets and posting on various sites and doing the whole Internet networking thing?

Imagine spending YEARS trying to build a coaching practice and getting minimal results, even though you’re an extremely qualified, smart, and caring person with a lot to offer potential clients.

Can you relate to that level of frustration? When you’re working that hard with no results, you begin to doubt yourself. You begin to doubt whether you’re meant to do this work … your life’s mission … your calling.

That’s what happened to Michael, an accomplished professional, who spent four years trying to attract clients and just couldn’t seem to gain any traction with his marketing efforts.

And in a flash, he generated five new clients!

Now, how does that happen? Well, it sure didn’t happen by accident.

There’s a fantastic way to build your business by leaps and bounds … in a short period of time.

It’s truly transformative. It’ll bring you new clients and keep bringing them to you … as many as you want for as long as you like. I know, because that’s what it’s done for me. I can trace more than a million dollars worth of income directly to the results I’ve gotten from following this one powerful strategy.

And it’s not going to eat up your time or your money like networking and advertising will.

It’s the greatest marketing strategy there is … by far … for building a service-based business.

Business owners all over the U.S. are earning $100,000 to more than a million dollars a year by using speaking to turbo-charge the growth of their businesses.

Find out how you and your business can profit from speaking in our FREE webinar:

Rapidly Build Your Business By Speaking 

What You’re Not Being Told About How to Get Started

And How To Quickly Grow Your Business By Speaking! 

• Friday, September 22, from 12 – 1 pm ET. Click here to sign up.

We’ll show you how to get the best gigs, attract more clients and customers, and make more money!

One of our specialties is teaching people how to build their businesses by speaking.

Here’s how it works. Contact an organization whose members are in your target market and arrange to speak. Provide real value in your speech. Toward the end of the talk, offer attendees a complimentary coaching session or consultation with you.

Many of the folks who sign up for your complimentary sessions will become clients if you’re able to help them during the session and they see how you can continue to help them.

You typically don’t get paid to speak. You get “paid” on the back end as new clients sign up for your services. I’ve generated 3, 5, 7 … up to 13 new clients from a single presentation!

I’ve been noticing lately how there are two kinds of people.

One kind prefers a lifestyle that’s decisive, planned, and orderly.   They’re the folks who always wear watches, carry calendars, and rely on To-Do lists, which they prioritize and work systematically. They plan the work and work the plan.

It can be really hard when you’re starting a business. You have to learn all kinds of new stuff. And, you don’t even know what you don’t know. It can be overwhelming.

You may feel reasonably confident in your ability to provide quality professional services, but what about the running-the-business side of things? Are you an expert in operations, management, and logistics? Few of us are.

So, you could wrack your brain and try to come up with a list of what you need to do. But you might miss something important.

Or you could just use the Business Start-up Checklist we’ve created to help you manage the process.

The 4 A’s Transform the Sales Process 

The bitter truth?

You can be excellent at what you do, and if you aren’t adept at sales and marketing, you’re left with the equivalent of a lot of unsold inventory. Your time and talents are going to waste, sitting on the shelf. You’re not making the kind of living you should, and the people who need you aren’t being served.

That’s downright tragic.

To be successful, you need to possess two distinct skills beyond your professional qualifications … the ability to market … and sell.