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Here’s a scenario I see all too often as a business coach …

The “service professional” … whether that’s a coach, consultant, or wellness practitioner … does a complimentary consultation with a prospective client.  They’re excited.  They feel as if the session went really well and the prospect got solid value.

I ask them where things stand and I hear these fateful words …

They say you’re either part of the problem or you’re part of the solution. 

Not always true, of course, but it does offer us a lens through which to evaluate our thinking and behavior around any number of issues.  Are we helping or hurting?

Do we choose to complain or even make things worse … or do we open our hearts and think and act constructively … with compassion?

As a business coach who focuses primarily on marketing, I help service providers create a positive impression of themselves and what they can provide for folks as they reach out to people in their target markets. 

But it’s important to understand that when you “reach out and touch” folks in your target market, those touches can be superficial and fleeting or they can be more profoundly affecting and enduring. 

There are lots of ways to create a positive impression, but only some create a lasting impression.  Others create a flash in the pan that vanishes like a wispy cloud on a windy day … like a social media post or an email blast.

Nothing wrong with those.  They just don’t typically resonate beyond the moment.  Why is that important? 

Well, first of all, there’s the depth of the connection.  But there’s more.  What if you get the chance to introduce yourself to folks in your target market and they either don’t need you at the moment or they aren’t quite ready to move forward at that time for whatever reason? 

If the impression you create isn’t strong and lasting, they aren’t gonna remember you when they do need you and are ready.

So, guess which encounters create more deeply affecting, longer lasting impressions? 

Turns out our new puppy is something of a life coach.

Now, he’s not a talkin’ dog, so all the coaching he does is by example.

Four things impress me about the way he approaches life.

There it is again.  That word.  It makes my skin crawl.  As both a business coach and just as a regular person, I literally flinch when I hear it.

What’s more, it speaks volumes about the mindset of the person speaking it.

I do my best to take on the same practices I recommend to my life coaching clients.  Do as I do seems to resonate with folks more than Do as I say.  Go figure.

One of those practices is a morning “meditation” of some sort where I might write my gratitude list or read something inspirational or uplifting.

Recently I was reading passages from a book … Recipes for a Sacred Life by Rivvy Neshama.

She relates a story told to her by her friend, Julia Dean.  It made me cry when I read it and it still grips me days later.

This is a tale of two providers.  One got the business.  The other didn’t.  And you won’t need a business coach to tell you why.

We went away for 10 days at the end of June and had to board our new puppy overnight, as the timeshare property we go to doesn’t allow dogs.

As new “parents,” we were understandably concerned about his having to be away from us for the first time and how he’d fare.  So, I had a lot of questions for the potential service providers.

After much research, I contacted four businesses.  Two never returned my calls.  Hmmm.  Makes ya wonder what’s goin’ on there.

With the two I reached, the experiences on the phone couldn’t have been more different.

Because I’m a life coach and business coach who’s been practicing for 20 years and I’ve learned a few things, people sometimes make the mistake of assuming I have it all together.  Uh … no.  I struggle with the very same things everybody does.

And there’s a very personal challenge I’ve been dealing with for over two years I want to share with you, because I’ve discovered some amazing life lessons as a result that could be helpful for you.

We’ve all had challenges with the pandemic … some health-related … others personal or financial.  We’ve all heard stories of people feeling isolated, experiencing rifts in their families, etc.  And I’m sad to say my family has been impacted by “philosophical” differences.

Bottom line?  I haven’t seen my family in over two years. 

Sometimes business coaching leads us to focus on some very simple things.  So simple, in fact, that we might forget sometimes just how important they really are … like going the extra mile to make sure you’re treating people really well. 

Who would those “people” be?  Anyone you interact with … your clients, customers, employees, independent contractors, vendors, alliance partners … in other words, your “stakeholders.”

Case in point …

A beautiful soul has left us.  Thich Nhat Hanh was a Buddhist monk and a revered teacher.  I just learned of his passing at age 95 on January 22 of this year in the place of his birth … Hue, Vietnam.  He wouldn’t have referred to himself this way, but I like to think of him as the ultimate life coach, and so I was very drawn to him.

His wisdom, his kindness, his compassion, his calm appreciation of the world around him in every moment presents us all with a wonderful example of what it means to be truly mindful and connected to what really matters during our time here on earth.