You Need to Reach Out. Don’t Withdraw!
Things are so uncertain right now. You may need to “stay home,” but that doesn’t mean you have to stop marketing your business.
I understand the tendency to pull back or slip into neutral when crises occur … to wait and see how things shake out before moving forward or at least looking forward.
It’s a good thing for all of us GE wasn’t thinking that way back during the panic of 1873 when they launched their business, or I might be writing this by candlelight.
HP got its start in 1939, during the Great Depression. Microsoft was founded in 1975, a year when the economy was deeply in the tank!
Don’t let worries about the pandemic and the economy stop you from marketing your services. Just adapt to the changing times and do it differently.
An insight from advertising man, Dave Chase:
“Those companies that not only survived but thrived during the Great Depression were those that continued to act as though there were nothing wrong and the public had money to spend.”